Archive for March, 2010
Nivi and Naval produce a blog called Venture Hacks. They also advise start-ups and have written a book or two. Their advice has been very helpful and I appreciate their responsiveness whenever I have personally reached out for advice.
They posted a suggestion today that I have taken as a personal challenge. They want to know if our company has an aspirational vision for the future. Nivi and Naval illustrated this vision statement process in a “What we aren’t VS what we could be” format.
They gave the example of the Google vision: Google isn’t a search engine. They “organize… Read the rest »
Share Take a moment and imagine how Target could dominate the U.S. gift market and move ahead of Wal-Mart in the all important gift segment. They could add extra value to the gift shopping and gift distribution process by offering to host the party.
Retailers work very hard to capture and keep customers who are shopping for gifts. They know that they will be back several times a year in an effort to support their family and friends in birthdays, weddings, baby births, holidays and much more. Many stores have started gift registry systems where they give a scanner gun… Read the rest »
Retailing is all about finding and developing a strong distribution channel and building sustainable sales opportunities through great marketing.
Wal-Mart has conquered the brick and mortar space and is now making great strides on the internet. Their success is built on serving large volumes of individuals with value pricing and convenient locations.
Every day Wal-Mart attracts huge crowds through their strong marketing initiatives, so no one can argue with their ability to build out a strong sales channel…
Then why should Wal-Mart make Facebook a subsidiary sales channel?
To access the huge crowds of potential shoppers within social networks.… Read the rest »