Archive for June, 2010
Louis Gray shares cutting edge trends he finds on the internet. Today he shared a new feature from Brizzly.com that allows family and friend groups a chance to have private (or public) chats together, sort of like a traditional white elephant gift exchange.
Louis suggests that the result is “a fun free-flowing environment to chat with friends, family and colleagues without fear of the content going public”…
As I read of the features that are a part of the new Picnic system, I am struck by how similar this is to our Banter Box on the AlbinoPhant game play… Read the rest »
Even online white elephant games
The game market has fractured into several niches over the years. Gaming includes everything from board games played around a table to social games that only live on Facebook. It has been interesting to watch the gaming space evolve and expand with the assistance of the internet. Today, there is an online version of almost every game known to man including white elephant gift games
Companies like Zynga have millions of players using social networks to play games that involve farms, fish and you name it… These are called social games.
EA made it’s… Read the rest »
If we look down the “internet road” we can see a day when parties in person will combine with online parties to include everyone…
Online parties will be next…
Skype and Facebook are both figuring out how to mesh video chat and social networking into one package.
Envision a baby shower for a new mommy who has friends all around the country. Currently the shower attendees are limited to those who live close or are willing to travel to be with the new mother in person.
With Skype and a networking system, like Facebook the activities could be shared… Read the rest »
Gift VS Present by Seth Godin
I say that a gift is rooted in support and a present is founded upon quilt.. A gift requires thought and a present meets a deadline… White elephant gifts connect people in a mutual event, while a present fills a desire to not lose face… And, shipping gifts can turn a personal gift into a delivered present.
Seth Godin suggests that“a gift costs the giver something real. It might be cash, but more likely it involves a sacrifice or a risk or an emotional exposure. A true gift is a heartfelt connection, something… Read the rest »
Media Post has been discussing the word engagement and Gord Hotchkiss set out to present the two definitions.
Both definitions are tied to a personal connection and commitment to something beyond our own self. To be engaged is several steps past just showing up or just being involved with someone or in something. In fact, the word engagement has become quite a buzz in social media companies. We even have books that focus on how to be more engaged or engaging on the internet.
Our business revolves around party activities, so we ask the question: Can you have an… Read the rest »
FUN is the new Cool
From Volkswagen to Venture Hacks, FUN is becoming very cool and so is fun white elephant gift giving!
The people at VW have started an initiative to demonstrate that; “fun is the easiest way to change people’s behavior for the better”. Also, the people at Venture Hacks are suggesting that start-ups could use the science of games to make starting a business more FUN.
There are now presentations and commentaries on how the psychology of game play will create more FUN.
WE LOVE ALL THIS FUN…. It is now Cool to be FUN!
(we… Read the rest »
David Danziger with Acxiom suggests that family connections are a hidden marketing treasure. He said “…for marketers to fully capitalize on opportunities they’ll need to avail themselves of the generational and beyond-the-household family linkages that tell the full story of a family’s value”.
He illustrates the hidden value of family connections that bridge distances and generations. Think about the demographics of a family gathering for a minute and you can see the value in these connections. What is interesting is that very few internet applications are targeting family and generational connections effectively.
Let’s explore who would be at a… Read the rest »
Mr. Benjamin Franklin was a printer by trade and an innovator by obsession. His gift was to envision a hole in the market and then work on a way to fill the gap. He flew a kite to prove that static electricity and lightning contained the same electrical energy. He had already introduced the lighting rod, but he could still see future holes in the electricity market.
Today there are hundreds of thousands of holes that need to be filled. The good news is that entrepreneurs and inventors, in the tradition of Franklin, are working to build the bridges… Read the rest »
The National Retail Federation surveys the purchasing intentions of US consumers during the major holiday periods. We have used their research to pinpoint the total gift sales in the US; which we feel totals about $115 Billion annually. Gift retailing is an important portion of our business model, so we are happy to find this important market research.
One of their measured holidays is Father’s Day, which they say will yield $9.8 Billion in sales for the nation’s retailers this year. The NRF survey found that the average father will receive $94.32 in attention this year. But not all… Read the rest »