I raised five teenagers… I know when I am being worked!
How do we reach the time-tested mom?
Mothers have a sixth sense when they are presented with a story that just doesn’t seem to add up. After years of such pitches, these women have a very polished intuition.
This is why advertisers struggle reaching these ladies on social networks. And why Baby Boomer women will give virtual gifts a very short life span.
These women have spent years providing real experiences for their families. A virtual hug is a nice diversion, but it holds no value for the serious mother who nurtures with reality.
Advertisers are learning that these experienced mothers don’t want their social walls cluttered with mindless junk. They see Facebook as a real tie to children who have left the nest and a link with old friends.
It remains our contention that REAL things are the only sustainable purpose for social networks, especially for women over 50. Marketers need to be reminded that this demographic is increasing by the millions almost daily and that women don’t need to be pitched junk when they know how good the real thing is…