Regular readers know that we are obsessed with understanding the U.S. gift giving market.
So you can imagine how excited we are to read that the National Retail Federation and BIGresearch have published the findings of the Easter Consumer Intentions and Actions Survey.
U.S. consumers will spend over $14 billion on Easter this year, or just over $135.00 per consumer. The 25 to 34-year-olds will spend the most on this holiday at $151.41 each.
The shopping baskets will include food, decorations, candy, cards, clothing, flowers and gifts. But only Food and Clothing will bring in more sales than Gifts!
The average Easter consumer will dish out $21.42 for these gifts, or about 15% of the total spending. And each consumers with a young family indicated that they will spend about $22.71 on gifts alone.
Another statistic that we follow is the amount of gift purchases that are moving online. This research indicates that Easter online sales accounted for 13.1% of the total, just behind traditional specialty gift stores.
We understand that gift giving at Easter is not even the “big-dog” of gifting holidays, but it does demonstrate that gift sales for every holiday is a big business for US retailers…. Heck, even St. Patrick’s Day pulled in $3.44 billion in sales this year!
What also makes us excited is the fact that associated with each of these gift giving holidays are a huge number of family and friend gatherings designed to pass out the presents that have been purchased for the occasion.
Parties and gift giving are partners in making holiday events more social and supportive.
We are betting that many families will find ways to join in the social networks to share gifts during Easter and every other holiday on the calendar. How much are you going to spend this Easter?