A report in the blog Inside Social Games from TrialPlay states that; “...in the days leading up to Mother’s Day, promotional offers dubbed “gifts for mom” generated around $1 million per day”. This revenue was mostly from the sales of flower deliveries for Mom’s around the world.
This action was a boost of 5 times the action usually received by game developers, as they capitalized on our love of Mom…
Two things are interesting about this information: First, it points to the value that we place on supporting each other with real gifts. And second, it demonstrates that we will use online tools to share in the giving process with each other.
And where do most real gifts get distributed within families? At parties and other social gatherings. In fact, there was almost $15 billion spent on real gifts this last Mother’s day and nearly 20% was spent online!
The value of the new internet tools like Facebook, Amazon and PayPal is that we can use the web to share gifts with even the most distant loved ones. We can celebrate important events right from our computer.
These are the reasons that we have such a passion for online parties…
We see a day when everyone can use this platform for sharing real gifts on Mother’s Day and every other important holiday. We are happy to be on the leading edge of this effort.