Stacy DeBroff of Mom Central Consulting has just published a study on moms that tells the story of loss, isolation and the deep desire to gather.
Before you decide to rush mother off for psychiatric care, you should read some of the key highlights of the study to find that Mom is very resourceful in solving these issues.
What struck me is that my wife, a 56 year old empty nester, has exhibited many of the same attitudes toward community, networking and her sense of self that her sisters of all ages are experiencing, according to the study.
Stacy reports that; “More than ever, brands should focus on providing Moms with opportunities for connectivity, both online and offline, rather than just information, expertise or coupons”.
The fact that we have the AlbinoPhant online white elephant application is a direct result of my wife’s loneliness as her children started leaving home. Mothers are so bonded to their children that they naturally feel the loneliness set in when a child leaves the nest. Mom is torn between the desire to see them independent and also wanting to hold them close.
Stacy’s article is correct that online tools can remove some of the lonely feelings that creep into the space between personal visits. In addition, the value of these online connections is reciprocal between the generations. Our three daughters reduce loneliness as they stay connected online to their home, and more particularly to their mother.
The real blessing of these internet tools is that they soften the natural challenges of growing older, and the sting of distance between those we love. Women, and men for that matter, can use online activities to construct a temporary bridge across the distance, until they can physically be together again.
We agree with the study when it stated; “By facilitating connectivity and community on these platforms, brands can build tremendous and lasting loyalty among their Mom brand enthusiasts.”
What are you seeing brands do to build a lasting loyalty with lonely moms?
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