Ning changes the business model

Posted by PartyWeDo on Friday, April 16, 2010


We appreciate the Ning social network for two reasons.ning

1. Ning was the social networking platform that our family used to test the gift exchange game for the two years prior to building a commercial version.

2. Ning is now demonstrating that free is not always the best business model.

In 2007 and 2008 our family held the Christensen Family Gift Exchange on the pages of Ning. In 2008 we used the network for 19 days and shared over 800 comments, images and YouTube videos among our 11 family members.

It was the functions of the Ning platform which inspired much of the functionality in the AlbinoPhant online gift exchange party.

Now it has been announced that Ning is closing the free version of their network and moving to a full pay-to-play model. It is sad that so many will be losing employment from the company. Yet, it is still a fact that money fuels the economic engine of enterprise, and nothing sustains better than selling real products or useful services.

This will be a hard pill to swallow for many who have relied on Ning to give them free use of what they built. On the other hand, we are learning that free does not pay the bills. And that a sustainable business model should be a part of all internet properties.

Thank you Ning for how you inspired our family…. And good luck with your business transition!

We thought that you might be interested in how our family used Ning to share gifts and build an online party… Watch the following slide show


The AlbinoPhant Creators
Your Party 2.0 Specialists

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