What do you think of this model, Chris Brogan?

Posted by PartyWeDo on Tuesday, April 20, 2010

“The Internet has given us simple means to create businesses out of nothing. But to sustain them, we need solid models. What’s yours”?

This is the ending statement and final question in a post from Chris Brogan’s blog. I appreciate the idea of a simple explanation of the model.Dandelion Clock

So Chris, here is my attempt to define our business model:


Modeled after UPS…

Yes, this party game and the coming network of other party games are a Distribution system… Here is how:

Over time some of the people we care about become dispersed to other parts of the country. This dispersion creates a problem for moving items between these individuals in an efficient manner.

UPS recognized this problem and in the early 1900’s began delivering messages and packages to the dispersed businesses in Seattle, Washington. Over time they expanded to cover the world in distributing the important items of families, friends and businesses.

UPS has a business model built on serving the distribution needs of those who find delivering goods in person is not a viable option. They use conveyor belts, airplanes and brown trucks as their tools in building a very successful enterprise. Their service facilitates the movement of things from one spot to another in an efficient way; so UPS is a Model of Distribution.

Our model of distribution is built on the need to have gifts distributed to dispersed family and friends. The gifts that are needed to demonstrate support and love during very important life events. Gifts that would be delivered in person, if it was possible. UPS can deliver the box holding the gift, but they do not distribute the love…

Our tools include UPS, but also add in the services of Facebook, Amazon and PayPal. Our distribution model involves the extra services of connection and interaction which are lost when a gift is not delivered in person. Our distribution service facilitates the fun that can accompany the act of gift giving to someone who is close to our heart, but far from our person.

So Chris… There you have it….

What do you think?


The AlbinoPhant Creators
Your Party 2.0 Specialists

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2 Responses to “What do you think of this model, Chris Brogan?Comment RSS feed

  • Chris Brogan...
    April 22nd, 2010 7:53 am

    Distribution is a great model. It’s actually what some of the most successful business models are built on fixing/improving/outplaying. Top shelf model, really.

  • admin
    May 7th, 2010 2:44 pm

    Thank you Chris.. I appreciate your support for what we are attempting to do.

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