Why focus a business on real gifts? Tradition… Tradition!

Posted by PartyWeDo on Friday, December 11, 2009

giftsToday marks the start of Hanukkah, a symbolic religious tradition for Jewish families around the world. A candle is lit each night for eight days; A present is shared every day, and they play traditional games.

Other faiths are preparing for the tradition of sharing gifts on each of the 12 days leading up to December. 25th.

Still more are shopping and wrapping presents in preparation for one of the largest single gift opening days of the year; Christmas day.

Gift giving in the holiday season has become a tradition for those with or without religious connection. It seems that retailers start this seasonal “rush to buy”,  earlier every year.  Many  use traditional party activities to distribute these gifts.

All based upon a Tradition of giving…

Even with the recent popularity of virtual gifts, the traditional gift is still a REAL one. The gift card, which has become extremely popular, even carries the promise of something real, rather than a silly image on a computer screen.

Gifts have become an important part of the traditions which support our family and friends during various life milestones or seasons. We take the gift selection, presentation and delivery very serious, because it is part of our traditions.

“Giving gifts to family and friends is a way to show our love for them. Our gifts don’t have to be lavish or expensive. In fact, the best gifts are often simple and inexpensive.” Suggests Writer and Editor Lillie Ammann.

Billions of dollars churn through the world economy as we both give and receive these real expressions of support. We are also aware that this spending is not limited to the final quarter of the year, as the gifting tradition includes many holidays, birthdays, weddings, baby births and more.

The tradition of opening, touching and experiencing a real gift can never be replaced by a virtual item from any social game. Nor will the virtual gift ever find its place within any popular traditions.

PartyWeDo is leading the movement to help social networks facilitate the tradition of sharing real gifts with family and friends. The online party blends a virtual connection for dispersed families, with the convenience of eCommerce and efficient shipping.

This fun gift sharing system will never completely replace the warmth and reward of presenting a gift in person, but it will allow some of the tradition to extend to those who can’t be home for the holidays.

May your season be bright and your hearts full of the tradition of giving…

Thanks to Refinery 29 for the image

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