Posts Tagged ‘360i’
This the season for the “TOP” lists…
Lists…. Lists….Lists… Everywhere we turn there is another LIST!
I was interested in a list published by David Berkowitz in the Social Media Insider. It was titled: Ten Ways Social Media Changed Our Thinking in 2009.
His list includes several trends, but I focused on two that are of particular interest to me…
Gifts and Gaming.
David is the Senior Director of Emerging Media & Innovation at 360i, and he has his hand on the pulse of many growing trends in this space. His success depends on spotting emerging business concepts, and he… Read the rest »
Note: Updated post; originally appearing in the Party2.0 blog
Like traditional media, social networks will need to prove their value in order to set rates and collect advertising revenue. All media relies on some measurement to demonstrate their strength as an advertising option. Social media producers need to measure user generated volume and user engagement strength to prove their value to brand managers. Algorithms are now being developed that will measure brand mentions and the depth of engagement from user-generated content.
David Berkowitz of Digital Agency 360i suggests a measuring system be created called the Cost Per Social Action (CPSA). … Read the rest »