Posts Tagged ‘Advertising’
White elephant eCommerce on Facebook
There is a growing feeling that Facebook and other social properties will begin to join forces with online retailers to sell real products on their networks.
In fact when Catharine Taylor asked thought leaders to consider what is ahead for 2010, John Dudley, an editor at Hampden-Sydney College suggested that “At least one major retailer will develop an e-commerce Facebook app that will replace its entire “traditional” e-commerce Web site.
What does this really mean?
Can it mean that retailers will just increase their efforts by beefing up their fan page or throwing up some… Read the rest »
Social networks are very engaging walkways through today’s web experience.
The question we continue to ask is: How much more engagement could you yield when you add extra FUN along the way? Would people stay longer or return more often, if a smile came to their face during each visit?
We like to think that transforming a social site into a fun party game, would increase engagement. This is the reason that we are sharing a holiday party that revolves around fun this season.
Volkswagen is also helping us prove this point with a project they have titled the Fun… Read the rest »