I was interested in a list published by David Berkowitz in the Social Media Insider. It was titled: Ten Ways Social Media Changed Our Thinking in 2009.
His list includes several trends, but I focused on two that are of particular interest to me…

Gifts and Gaming.

David is the Senior Director of Emerging Media & Innovation at 360i, and he has his hand on the pulse of many growing trends in this space.  His success depends on spotting emerging business concepts, and he has selected Gift Giving and Games for his top 10 list.

David and I agree that these two trends are emerging, but real gifts and traditional games are already merging on social media platforms.  This work is in its infancy, and even David doesn’t really know all that is happening, but the foundations for gift-giving and games as a monetization strategy are being laid.

In the list under Gift-Giving, David discusses the Facebook “Real Gift” application and states; “Today, those goods (gifts) are provided through the Real Gifts application. Tomorrow, it may well be Amazon”.

I am here to say that tomorrow is here now, with the release of a demonstration party called AlbinoPhant.  Each of the real gifts offered in the AlbinoPhant markets are from Amazon.  Today,  any Facebook user can purchase a real gift through Amazon and share it with friends and family using a traditional party game.

Speaking of games:  The post goes on to discuss Games as an exploding social phenomenon and suggests that
“…there’s room for new thinking on what a successful game is”.

The most popular gift-giving game in the real world is the Swap. Gift swap games are used by families and friends to share gifts during important life events . The process to convert successful party games into online social experiences is currently in the demonstration phase. These new online party systems will facilitate the sharing of the real presents in a fun and engaging way that fits within the format of social networks.

Plans are underway to move many more traditional party games into these social networks and to allow families and friends the opportunity to share real gifts with each other, using online merchants like Amazon.

I thank David for his list, and suggest that he is not alone in spotting important trends and advancing the social web.

Thanks to the Burned out Social Worker for the image