Posts Tagged ‘e-commerce’

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Maria T. Bailey makes her living by knowing what Moms want. Today she shared what the Mom Market will look like in the next 5-years.

It is exciting to witness the rapidly evolving mommy market first hand, and then to see experts validate some of the thoughts that Sarah and I have had as we prepare our online party concept we are calling PartyWeDo.

Maria suggests that in next five years we will see Tupperware parties hosted online, using computers and social networking tools that virtually mimic the home party systems of the past. She sights evidence that this is beginning to happen on Twitter for baby showers.

We are demonstrating that the PartyWeDo concept will add an even greater level of engagement into the online home party plans of the future.

These five year predictions also suggests that there will be Moms who will build loyalty in a family brand that will link generations together for many reasons. This is evident in our family even today.

My wife Sarah remains the anchor of our family brand and is the most active in gathering the generations together on the internet. It was Sarah’s desire to connect that lead us to start sharing gifts as a family on the internet. This web activity lead to the creation of the AlbinoPhant party and ultimately to the business of PartyWeDo.

Maria should also take into account that millions of Moms will become empty-nesters within the next 5-years, just like Sarah is today. These women will be desperate to find ways to stay involved in the lives of many generations, all at the same time. These women will want to share gifts in a more exciting way, even when the family is dispersed around the country. A Mom’s giving nature will provide a great many marketing opportunities for e-Retailers in the future.

We are excited to be on the leading edge of these trends and thank forward thinking women for their efforts to keep family connections strong.

Thanks to azurehat.com for the image

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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Marketing Trend reports continue to suggest that online retailers have a huge opportunity to use social networks as a sales channel.

Most of these internet retailers are attempting to use traditional advertising methods and static pages to reach out to the connected-groups on the web. This approach has yielded a mixed result, due to the unique nature of social network usage.

In one trend report the author suggested that…“A critical challenge remains the ability to effectively harness the marketing intelligence inherent in the way people communicate and interact with one another through the digital medium and make it actionable”.

Since most of the social web is built as a mimic of social interactions from the real world, we might find an actionable e-commerce solution the same way.

We know that people purchase things for each other desiring to ether give support or to build up a relationship. The act of delivering the item carries the non-verbal message that someone cares enough to sacrifice money, thought and time for someone else.

When this delivery is completed in person, the added verbal communication, facial expressions and physical contact reinforces the message. It is hard to beat going to Target, wrapping a gift and then showing up on the doorstep of someone you love.

The disconnected nature of e-commerce takes this physical interaction from the process, loosing some of the impact of the message.

Social networks and e-Retailers are trying to find solutions to this disconnect, and they will eventually find a good mimic.

The answer will come as we apply more of the product distribution activities we use in our real social life to the process.

Any great ideas?

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists