Posts Tagged ‘facebook applications’

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Valentine’s Day is a big gift giving holiday, with 2010 gift sales sitting at about $14 billion for the period, according to the National Retail Federation.

This is not nearly as big as Christmas, but plenty of volume to make every retailer take notice.

And it is not just gifts that sell for this season…. Valentine cards are sent at a rate of 152 million a year according Hallmark.

Like Christmas, the giving is shared widely between family and friends, with many gatherings scheduled to share in the experience.

Adding to the regular activities is the social networks who have really embraced the Valentine’s Day giving period this year. According to a report published by Allfacebook, the virtual world has been very active this February, sharing everything from a virtual Love-o-meter to Valentine’s Day Massacres within the games on Facebook.

What is interesting is that we have moved less than 50 days down the calendar since Christmas and we are still shopping for ways to support each other through gift giving.

There should be no question that gift retailing is one of the serious economic drivers in our economy and presents some great opportunities, both on and off line.

This year, we are witnessing how Valentine’s Day is a serious driver of the virtual economy on Facebook as well. FarmVille players have already sent more valentines in 18 hours than all the Hallmark V-day cards sent last year!

Retailers and game developers are moving to take advantage of our human desire to be generous with those whom we love. The sales numbers for gifts, cards and virtual fluff is just further proof that gift giving remains a strong social glue.

The question remains: Who will make the sweetheart deals and applications that will combine social networks with real gift sharing between family and friends?

Thanks to Style Grrl for the great image

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

If you have learned anything from our blog, it is that we believe in REAL gifts,  and we see virtual-images only as a tool to facilitate real gift giving among family and friends.

This idea is rooted in the belief that the internet is a tool that runs without emotion. It is hardware and software, not warmth and compassion. The human element must be combined with these tools in order to create something that is of real value.

A virtual hug is a cheap disappointment, and we want to put human warmth into these social networks that are now connecting us. We want real hugs by real people, and we want REAL gifts not just virtual fluff…

This virtual mumbo jumbo started when developers decided that applications on Facebook and other networks should offer everything for free. They started allowing free virtual hugs and gifts as a replacement for the real thing. We don’t believe that this free stuff is worth a dime, and many are beginning to join our thinking.

Amber Nasland blogs at Altitude, and she added to the “free” discussion in a recent post when she said: “But just because free is everywhere doesn’t mean that free is a given. Nor does it mean that free is always better. (Though I will say I’m all about Free Hug )”

If you did not take the time to watch the video that she posted (I share it again here) then you may have thought that Amber was promoting “virtual-hugging”. But the “Free Hugs” displayed in this short clip involve real people embracing; there is not one virtual hug in the lot!

These real hugs required some investment in resources and emotion, by real people. They were “purchased” by personal effort, not by a quick click of a mouse. Likewise, real gifts speak warmth, thought and love. These can not be replaced by sending someone a silly virtual flower in Facebook…

Real hugs, even among strangers, leave a good impression and are appreciated more deeply because they are created by a human action.

Mitch Joel discussed the problem with not making a personal investment in things during a discussion he titled, The Problem with Free: “When you pay for something, you appreciate it more than when you get it for free”. Then he quoted motivational speaker Mike Lipkin’s favorite onstage line: “I would do this for free, but I am going to make you pay for it so that you appreciate what you’re getting.”

We again state that the only way that supportive gift giving on Facebook works is if a user can buy a REAL gift and then use the social tools to make the gift presentation memorable and engaging.

It is our believe that a virtual party can facilitate this process in a way that will make giving memorable and provide important feedback. It is this tradition of joining together in one purpose that has made real gift giving such a valuable part of personal support.

Freely giving of ones substance results in the same warmth and feeling as a real hug…

You are free to comment.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

Black Friday is behind us and we are awaiting the numbers from the retailers. One thing that is certain, the online gift purchase is the “New Cool” in many households, and I think that I know why…

Sarah and I braved the crowds in one retailer yesterday for just two items. It was an experience that I can add to my been-there-done-that list! After a 3am start with the lines at the store and in the parking lot… I want to be one of the cool-kids who shop online.

That experience is why I agree with the Marketing Charts blog survey; that online gift shopping is cool.

The survey reports that “85% of web-shoppers say that the primary reason for shopping online is still time savings.” In fact, “last year was the first year that the web surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts.”

As the gift purchasing public continues to shift toward the convenience and variety of the ecommerce world, the social networks will play a larger roll. Combining the “Cool” of the networks, like Facebook and Twitter with the trend of online shopping, should create great retail opportunities in the future.

The marketing study found that “social networking sites will influence shopping behavior for 37% of online shoppers vs. 24% last year.” These numbers would indicate that by adding the friend to friend influence of social networks and hot-links out to retailers, the cool-crowd of online shoppers will continue to expand.

As the trend toward online gift purchasing grows, so does the list of gift-selling facilitators. Entrepreneurs are building applications that allow social networking friends to influence others into the online buying experience. A growing group of links between Amazon, Facebook and PayPal are allowing developers to facilitate these purchasing interactions between friends.

The new mimics of traditional off-line activities like gift parties are providing ways for the network of friends to make shopping online even more fun.

So in 2009 the cool kids are moving the rest of us toward the convenience of online gift shopping. Combine this pressure, with the growing number of businesses that want to assist us to make the move, and 2010 looks hot for online gift sales.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists