Posts Tagged ‘Facebook’

Retailer’s thank Mom… But where is the Mom Party?

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mothersdayballoonWe have a Christmas party, a birthday party and even a Cinco de Mayo party. But do we have a Mom Party?

Yes we all get something for Mom for her special day, but do we throw a party, like we do for Halloween?

I don’t remember getting an invitation to “Party with Mom” from any of my siblings. I know that we get together for a family dinner and pass her the cards and gifts, but it never has lifted to the level of a real party…

Retailers love this day… This year, they will see over $14.5 Billion dollars spent for Mom.

Between wife, daughters, daughter-in-laws, sisters and of course, Mom, there are many who need recognition and probably should receive a party!

I need to get myself together and plan a real party…. But it is way to late for this year!

I guess the dinner, cards and gifts will have to do again this time.

What do you do for Mom? Any Parties?

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


What do you think of this model, Chris Brogan?

“The Internet has given us simple means to create businesses out of nothing. But to sustain them, we need solid models. What’s yours”?

This is the ending statement and final question in a post from Chris Brogan’s blog. I appreciate the idea of a simple explanation of the model.Dandelion Clock

So Chris, here is my attempt to define our business model:

DISTRIBUTION

Modeled after UPS…

Yes, this party game and the coming network of other party games are a Distribution system… Here is how:

Over time some of the people we care about become dispersed to other parts of the country. This dispersion creates a problem for moving items between these individuals in an efficient manner.

UPS recognized this problem and in the early 1900′s began delivering messages and packages to the dispersed businesses in Seattle, Washington. Over time they expanded to cover the world in distributing the important items of families, friends and businesses.

UPS has a business model built on serving the distribution needs of those who find delivering goods in person is not a viable option. They use conveyor belts, airplanes and brown trucks as their tools in building a very successful enterprise. Their service facilitates the movement of things from one spot to another in an efficient way; so UPS is a Model of Distribution.

Our model of distribution is built on the need to have gifts distributed to dispersed family and friends. The gifts that are needed to demonstrate support and love during very important life events. Gifts that would be delivered in person, if it was possible. UPS can deliver the box holding the gift, but they do not distribute the love…

Our tools include UPS, but also add in the services of Facebook, Amazon and PayPal. Our distribution model involves the extra services of connection and interaction which are lost when a gift is not delivered in person. Our distribution service facilitates the fun that can accompany the act of gift giving to someone who is close to our heart, but far from our person.

So Chris… There you have it….
We are in GIFT DISTRIBUTION

What do you think?

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


Ning changes the business model

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We appreciate the Ning social network for two reasons.ning

1. Ning was the social networking platform that our family used to test the gift exchange game for the two years prior to building a commercial version.

2. Ning is now demonstrating that free is not always the best business model.

In 2007 and 2008 our family held the Christensen Family Gift Exchange on the pages of Ning. In 2008 we used the network for 19 days and shared over 800 comments, images and YouTube videos among our 11 family members.

It was the functions of the Ning platform which inspired much of the functionality in the AlbinoPhant online gift exchange party.

Now it has been announced that Ning is closing the free version of their network and moving to a full pay-to-play model. It is sad that so many will be losing employment from the company. Yet, it is still a fact that money fuels the economic engine of enterprise, and nothing sustains better than selling real products or useful services.

This will be a hard pill to swallow for many who have relied on Ning to give them free use of what they built. On the other hand, we are learning that free does not pay the bills. And that a sustainable business model should be a part of all internet properties.

Thank you Ning for how you inspired our family…. And good luck with your business transition!

We thought that you might be interested in how our family used Ning to share gifts and build an online party… Watch the following slide show

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


Google is Advocating for Games with Mark DeLoura

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amazon bugGoogle just hired an advocate for game developers. This follows Apple’s opening of a Game Center.

Both companies have witnessed the success of social gaming on Facebook and want to promote game development for their products as well.

The new Google hire, Mark DeLoura, a games industry veteran, suggests that “Clearly there are a number of initiatives going on at Google that can relate to games in some way” (read Android and OpenSocial).

It has been suggested that Apple’s Game Center is an attempt to compete with Facebook’s dominance over the hugely popular and incredibly lucrative area of social gaming.

What we are witnessing is the leading edge of the trend to use gaming to sell or support consumer goods.

Apple and Google know that an engaging or addictive game application can ring a cash register, if applied correctly. Active gamers use hardware to facilitate the fun, so creating games for iPads and Androids will build demand for these products.

But the real winners of this online gaming trend could be e-Retailers…. So Amazon and Ebay should be paying attention to this trend!

Consider the value to Amazon of games that resulted in the sale of a variety of consumer goods….

Do you think Ebay would want to hire a Game Developer Advocate if it meant more sales for their merchants?

Google and Apple are investing in the minds and hearts of game developers and game enthusiasts. Maybe Amazon and Ebay should take a page from this game plan.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


What Facebook, YouTube and Skype missed

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


14 Facebook Party Ideas? Without a Real Party!

Maren opening gift
I appreciate the work of AllFacebook. Nick and his team have been a great help to our understanding of the Facebook network and graciously mentioned AlbinoPhant during our soft launch at Christmas time.

This past week the site has been listing some Birthday Party ideas for Facebook users. While there have been some great suggestions, we would like to suggest a real party….

With REAL Gifts! All for the Birthday Girl

Now, in the author’s defense, we realize that we have not adequately communicated that AlbinoPhant is more than just a Christmas gift party.

So to Clear up the Confusion:
The AlbinoPhant birthday gift exchange is a great online party for family and friends who want to support the Birthday Girl with REAL gifts and have a fun in the process.

Yes, all of the gifts are purchased from a huge selection provided by Amazon, and shipped by UPS…

Here is how it is done….

First: Host a party and invite your friends and family to participate near the Birthday Girl’s big day.

Second: In all of the party invitations that come from Facebook and from your email invitations, let everyone know that this is a Birthday Party for the Birthday Girl

Third: Send along the Birthday Girl’s address and tell them to put her address into the shipping details while they are purchasing the gifts.

Then: When the game is played and the party is over, the AlbinoPhant gift redemption department will order the gifts delivered to the Birthday Girl’s address.

Simple as that!

Birthday girl

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


Online Auctions prove a party can move online

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Launching a new business concept is a challenge.

Most people run from this type of struggle, but I am a addicted to the adventure. This pioneering journey is where we discover what we are made of and where ideas move from thought into reality.
ebay made it work
In 1995 most auctions were local events where people drove to an auction site to make their bids with several other bidders. Today, thanks to the internet and the forward thinking of eBay, we do much of our bidding from our computers. Auctions are now common virtual experiences, where real items are bid upon and sold to the highest bidder.

In 2010, most of us attend parties down the street or across town. In the future we will have virtual parties, where even the most distant friend can be a part of the fun.

This is the journey that we have chosen for AlbinoPhant and the PartyWeDo online party network.

You can now begin to pass out your gifts using a party on your computer… All because online auctions have shown the way.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


E cards bring real life into the online human party

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E cards are everywhere on the internet, but Allfacebook picked a few cleaver cards to display on their blog this week. One of them caught my attention and got me thinking about life in this new century.

It must have captured blog contributor Raj Dash’s thinking as well because he suggested, “… publishers like Someecards get to the heart of the human condition about our social media addictions, especially to Facebook”.

Here is the card that started this Soomee card

The modern human condition includes several issues addressed in this statement.

First, we want to be supportive and contribute to the quality of life for of our family and friends. Birthdays and other significant life events lead us to find ways to reach out and be more supportive.

Second, we are moving at a fast pace, so we are continuously exploring ways to trim time out of all of our efforts. When we find a way to become more efficient, we attempt to move some of our tasks into these tools.

Last, Facebook represents an efficiency tool, as well as a bridge spanning great distances. Support for family and friends is enhanced when this internet tool is applied to both local and distant personal connections. We can now feel more involved in the lives of those whom we feel close.

The cleaver statements from Someecards are part of a support structure that the internet is now making more convenient for millions of people. As time goes by, more and more applications will be developed for the sole purpose of spreading friendship and love among people who care for one another. Giving is becoming easier, even when distance keeps us all apart.

We welcome the new sharing tools…. What do you share with friends online?

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


Venture Hacks asked for our vision

Nivi and Naval produce a blog called Venture Hacks. They also advise start-ups and have written a book or two. Their advice has been very helpful and I appreciate their responsiveness whenever I have personally reached out for advice.Vision statement

They posted a suggestion today that I have taken as a personal challenge. They want to know if our company has an aspirational vision for the future. Nivi and Naval illustrated this vision statement process in a “What we aren’t VS what we could be” format.

They gave the example of the Google vision: Google isn’t a search engine. They “organize the world’s information and make it universally accessible and useful.”

Yes, AlbinoPhant the party game and PartyWeDo the online party developer have a vision… But until now I have not written it down for our readers to review.

I know that you have read our “Cause” in the past, but now we offer our VISION:

AlbinoPhant isn’t a social game, it is a gift distribution system for friends and families.

* A Gift Distribution System wrapped in a mimic of a traditional party game.
* A Gift Distribution System supported by eCommerce giants like Amazon.
* A Gift Distribution System designed for the distance separated gift shoppers.
* A Gift Distribution System positioned to support important life events among close family and friends.
* A Gift Distribution System hosted on the well connected Walls of Facebook.

While we are still in the process of putting all the technical pieces together to demonstrate traction for our party applications, we do see a day when family and friends will rely on us to pass out their gifts in a fun and social way.

I hope to get a bit of feedback on our VISION from our friends at Venture Hacks, and from you…

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists


This internet thing is becoming one big online party!


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big internet party

Mashable shared a video and some details concerning the state of the internet.

Jesse Thomas created this video to demonstrate how big the internet is becoming….

This is one big party and it is great to be involved!

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists