Posts Tagged ‘Facebook’

We are coming to the end of the development stage of the AlbinoPhant online party. We have learned a lot about preparing and deploying a internet based application. We have discovered that communication is still the key to getting things done right and finished in a timely fashion.

In the world of web site development the Scope of Work (SOW) is the guidebook for preparing the design and writing the code to make it all work.

Unlike other pioneering efforts, our project was based upon a well documented real-world party. The white elephant/yankee swap is a proven and fully tested traditional party activity, so you would think that it would be relatively easy to communicate how to build the online version of this game. But it hasn’t been as easy as we had hoped.

Writing a SOW should have been simplified due to the fact that the Christensen family had actually used and tested most of the features that would be needed to make the game work. In addition, the technical features where almost all available, they just needed to be brought together into one application.

The problem is how to communicate the SOW in a way that others would understand and be able to build the concept into something that would work as we had envisioned.

In November of 2008 the first draft of what would become the SOW was completed. We began the process of finding expert technical support that would turn this vision into reality.

Immediately we found that even the most technically savvy individuals where having trouble getting their mind around the idea that playing a virtual-based game could result in real gift being delivered to a player’s door. Explaining this to these very smart people turned out to be very helpful in preparing to write the SOW. We found that those who have played the party game with family and friends had a distinct advantage in understanding the idea.

But even with months of preparation, helpful advice and SOW documentation of more than 150 pages, our Facebook developer missed the deadline by 4-months! And worst of all, missed Christmas… The season for gift exchanges!

We could be disgruntled with the technical development process, but that would not be completely fair. We (Sarah and I) are the technical outliers, so our communication skills should take some of the blame. We also recognize that we relied heavily on a professional organization that fell short of expectations.

Nevertheless, our family is still committed to move forward and share this application with others, because we have experienced the joy that this party can bring. We know that once it is fully deployed it will bless the lives of many others.

We are not discouraged by the delays, just a bit frustrated with the SOW process that missed an important season for our introduction.

We are learning that there are great technical people who know their stuff and there are those who only look like they do… We will do better at picking in the future!

We also promise that as we learn our role in the SOW process, we will do better in communicating the details.

What have you learned by trial and error?

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

If you have learned anything from our blog, it is that we believe in REAL gifts,  and we see virtual-images only as a tool to facilitate real gift giving among family and friends.

This idea is rooted in the belief that the internet is a tool that runs without emotion. It is hardware and software, not warmth and compassion. The human element must be combined with these tools in order to create something that is of real value.

A virtual hug is a cheap disappointment, and we want to put human warmth into these social networks that are now connecting us. We want real hugs by real people, and we want REAL gifts not just virtual fluff…

This virtual mumbo jumbo started when developers decided that applications on Facebook and other networks should offer everything for free. They started allowing free virtual hugs and gifts as a replacement for the real thing. We don’t believe that this free stuff is worth a dime, and many are beginning to join our thinking.

Amber Nasland blogs at Altitude, and she added to the “free” discussion in a recent post when she said: “But just because free is everywhere doesn’t mean that free is a given. Nor does it mean that free is always better. (Though I will say I’m all about Free Hug )”

If you did not take the time to watch the video that she posted (I share it again here) then you may have thought that Amber was promoting “virtual-hugging”. But the “Free Hugs” displayed in this short clip involve real people embracing; there is not one virtual hug in the lot!

These real hugs required some investment in resources and emotion, by real people. They were “purchased” by personal effort, not by a quick click of a mouse. Likewise, real gifts speak warmth, thought and love. These can not be replaced by sending someone a silly virtual flower in Facebook…

Real hugs, even among strangers, leave a good impression and are appreciated more deeply because they are created by a human action.

Mitch Joel discussed the problem with not making a personal investment in things during a discussion he titled, The Problem with Free: “When you pay for something, you appreciate it more than when you get it for free”. Then he quoted motivational speaker Mike Lipkin’s favorite onstage line: “I would do this for free, but I am going to make you pay for it so that you appreciate what you’re getting.”

We again state that the only way that supportive gift giving on Facebook works is if a user can buy a REAL gift and then use the social tools to make the gift presentation memorable and engaging.

It is our believe that a virtual party can facilitate this process in a way that will make giving memorable and provide important feedback. It is this tradition of joining together in one purpose that has made real gift giving such a valuable part of personal support.

Freely giving of ones substance results in the same warmth and feeling as a real hug…

You are free to comment.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

White elephant eCommerce on Facebook

There is a growing feeling that Facebook and other social properties will begin to join forces with online retailers to sell real products on their networks.
In fact when Catharine Taylor asked thought leaders to consider what is ahead for 2010, John Dudley, an editor at Hampden-Sydney College suggested that “At least one major retailer will develop an e-commerce Facebook app that will replace its entire “traditional” e-commerce Web site.

What does this really mean?
Can it mean that retailers will just increase their efforts by beefing up their fan page or throwing up some additional advertising on the walls?

No.. Mr Dudley is suggesting that e-commerce will move an actual sales channel into Facebook. This effort would require that a retailer build a storefront on the Facebook super highway. With a social network based store, users could stop and shop without leaving the Facebook system. They could use their regular profile, their recognized PayPal account and have UPS deliver the goods to their door. They would find shopping and sharing with distant family and friends a seamless experience.

What type of retailer would take that risk?
We suggest that gift merchants are the perfect group for the move toward an e-commerce/Facebook partnership, and here is why:

* Gift giving among family and friends sends about $115 Billion dollars into cash registers every year, in just the US alone.

* The concept of sharing gifts (virtual, at least) in Facebook is not a new concept, so selling real gifts through this space is not a giant leap.

* Facebook users have demonstrated that they want to stay connected and supportive to even the most distant contacts.

* Established affiliate sales systems provide the framework to track and administer the sales efforts.

Adding to this concept of e-commerce on social networks, a year end discussion on advertising trends suggest that; “Social media will provide a new sales channel for establishing product awareness and commercializing brands to better support traditional advertising or text-based ads”.
The keyword in this statement is the mention of a new sales channel, supported by advertising and other internet based tools. The integration of retail sales and online tools will provide the wise e-commerce pioneers with a head start into this emerging opportunity.

Which e-commerce retailer could take advantage of this emerging trend?
Amazon should be on the list, and so should Ebay. But Wal-Mart or Target could make a big move with this effort as well. Then there is Buy.com, Overstock.com and other 2nd tier online retailers, who might be looking for some differentiation from the big dogs in e-commerce.

It might be interesting to explore the possibility that an e-commerce retailer could use an engaging Facebook application to assist in gathering family and friends together to purchase gifts and share with each other.

We really like this idea…!!!

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

This the season for the “TOP” lists…
Lists…. Lists….Lists…  Everywhere we turn there is another LIST!

I was interested in a list published by David Berkowitz in the Social Media Insider. It was titled: Ten Ways Social Media Changed Our Thinking in 2009.
His list includes several trends, but I focused on two that are of particular interest to me…

Gifts and Gaming.

David is the Senior Director of Emerging Media & Innovation at 360i, and he has his hand on the pulse of many growing trends in this space.  His success depends on spotting emerging business concepts, and he has selected Gift Giving and Games for his top 10 list.

David and I agree that these two trends are emerging, but real gifts and traditional games are already merging on social media platforms.  This work is in its infancy, and even David doesn’t really know all that is happening, but the foundations for gift-giving and games as a monetization strategy are being laid.

In the list under Gift-Giving, David discusses the Facebook “Real Gift” application and states; “Today, those goods (gifts) are provided through the Real Gifts application. Tomorrow, it may well be Amazon”.

I am here to say that tomorrow is here now, with the release of a demonstration party called AlbinoPhant.  Each of the real gifts offered in the AlbinoPhant markets are from Amazon.  Today,  any Facebook user can purchase a real gift through Amazon and share it with friends and family using a traditional party game.

Speaking of games:  The post goes on to discuss Games as an exploding social phenomenon and suggests that
“…there’s room for new thinking on what a successful game is”.

The most popular gift-giving game in the real world is the Swap. Gift swap games are used by families and friends to share gifts during important life events . The process to convert successful party games into online social experiences is currently in the demonstration phase. These new online party systems will facilitate the sharing of the real presents in a fun and engaging way that fits within the format of social networks.

Plans are underway to move many more traditional party games into these social networks and to allow families and friends the opportunity to share real gifts with each other, using online merchants like Amazon.

I thank David for his list, and suggest that he is not alone in spotting important trends and advancing the social web.

Thanks to the Burned out Social Worker for the image

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

Wednesday, Thursday and Friday of this week I plan to be trampled by 14 little feet…
And, I will enjoy every minute of it!

For more than a year I have been working hard to build an online party application that will demonstrate the value of giving real gifts through social networks. We are still working on many bugs and finishing several projects so that it will perform as it should. I have many tasks that remain on the to-do list….

But this week all of my grandchildren will be in our home, and I plan to just lie on the floor and let them crawl all over me.
I will probably get drooled upon, find spit-up in my hair, and be exposed to a dirty diaper or two… Nevertheless, I have looked forward to these days since last summer, when we found that all of our five children and their families would be in Oregon for Christmas.

Even though I really want people to receive the benefits of giving real gifts online; and I know that I could move the process forward right now,  I will neglect, at least for a while, this start-up venture and fill my time with some of the true gifts in my life…

These little people are the best gifts from our great family relationships. The seven wiggling, giggling little people have become more precious to me than anything that the Amazon/AlbinoPhant market could ever display.

The happy faces and joyous sounds will push aside any frustrations that I might be experiencing with a development team who is moving slower than I want.

The happy trampling will remove from my thoughts the need to market this new niche for the internet.

These youngsters will be the focus of my time commitments for the end of week, so the business will have to wait. My gift to my 7 grandchildren will be TIME… (grandma has a tree full of regular presents for them)

Chris Brogan discussed his time commitment for this holiday period, and I respect his choice to put in some extra effort while the “iron is hot”. But for me, I will turn it all off and just lay down in the middle of the floor and enjoy some of the gifts that my life has given me.

This party application is an out-growth of our family relationships. It had its beginnings in a game that we have used to keep us closer; so in some ways my decision to spend time being trampled is demonstration of the importance of our party.

It has been five years since our last family gathering, so will take this time to bond with those I love and enjoy the trampling of 14 little feet…

Merry Christmas.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

We were interviewed for an article in the Conversation Agent blog, written by Valeria Maltoni. She asked why we are building an online party application. Here is my quote:

The tradition of supporting family and friends with gifts does not end when distance separates us. Nether does the desire to have a meaningful conversation with those that we love.

Parties are the traditional gathering point for both conversation and gift-giving among those who desire to support each other on special occasions. When distance interrupts this opportunity to gather, we all feel a loss of personal connection.

We are building this online party application as a demonstration that the tools of the modern web can, at least in some measure, replace the actual party experience with a valuable substitute.

Amazon provides a trusted shopping portal for gift purchasing. PayPal allows for secure payment systems. And AlbinoPhant provides a fun way to gather on Facebook to pass out all the gifts.

That is the “Business” side of why… But on the personal side, it is a much more emotional reasoning.

We love our children… and we want to stay involved in supporting them and their children with gifts. We would love to be at every event and milestone in their lives, but we can’t….   And we shouldn’t be.

Just because they have left the nest, we haven’t lost the strong memories of what it was like to host birthday parties and friend stay-overs, or to watch their excited faces on Christmas morning. The memories are great, but we are still craving to add more…

Distance and time have created a void in the conversation and the banter that was an important part of our family life for many years.  The traditional party experience is now a distant memory, and we just want a little of it back…

We know that we are not alone in our desire to share gifts in a better way than just shipping them off with UPS.  We have now found a way to bridge the distance and build a memory or two at the same time.  We can share gifts and great banter in an online party from any computer.

We have proven that it can be done for the past 3-years in our family, and we want others to have the same experience.

We Built it to Share it…

Give it a try and you will see why we did this…

Thanks to Valeria for her great article and the use of the image.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

We have been suggesting that sharing REAL gifts through social networks is a viable solution for dispersed family and friends. We have even built a demonstration application called AlbinoPhant to prove our point.

Sometimes we feel like our story if falling on deaf-ears; because the idea is so new and unproven…

But we know it can be done and are just waiting for others to agree.

We would like to thank the Reddit users for their absolute proof that a gift exchange can be organized and completed using internet connections.

Antonio Cangiano’s Blog shares the story:  Antonio writes; “Dan McComas (kickme444 on Reddit) came up with a website to collect sign-ups, and put forward a few ground rules for participants. For instance, to cut down on the number of ill-intentioned users (the so called trolls), only users who were already registered with Reddit before November 10, 2009 were allowed to sign-up for the gift exchange.”

Further TechCrunch reported that this Secret Santa style exchange has demonstrated that almost 4500 internet users can exchange personal details (including shipping information) and share over 5000 gifts with other online users.

Now,  these were not virtual gifts…
The Reddit group shared $160,000 in REAL gifts!
They even earned a Guinness World Record for thier efforts.

OK, people…. WE TOLD YOU THIS COULD BE DONE…!!!

We also  suggested that sharing real gifts and using the images to represent the real thing, would work as well… Again the proof of this vision is in the redditgifts.com photo gallery.

We now have proof that an online gift exchange can be hosted, organized, facilitated, and indeed work in social spaces.

PartyWeDo will continue to promote this opportunity for family and friends to share real gifts online, using a fun and engaging traditional party game.  We are confident that the rest of the world will eventually catch up…

Thank you Dan and your Reddit community for proving our point…

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

We live just south of were the Oregon Trail ends at the ocean. The trail and its historic trailblazers represent one of the pioneering achievements in American history.  It speaks to the strength and determination of our predecessors, who sacrificed so much to build the west.

Today we can cover the distance that Lewis and Clark spent a lifetime traversing, in mere hours by plane.  These and other pioneers blazed the trail with guts and brawn and laid the foundations of many of our great western cities.

The pioneering responsibility falls upon those who see something in the distance that has never been reached before. The trails aren’t prepared for pioneers, and the route is never clear.  But nevertheless, the pioneers must trudge on, or discovery fails. The investment of time and resource falls upon those who blaze trails for the future to the benefit of all followers.

There are families in the world for which distance is like a great prairie without a trail, or a forest without a clear path.  They long for a trail to closer relationships and a path that leads to better personal connection.

In many ways the pioneers of social networking have carved a passageway for connecting families, separated by distance.  They blazed a trail that has now become the super-highway of interaction over the great divide. Like all pioneers, the internet explorers used guts, determination and vision to lead the way.

In this fast-pasted world of technology, we sometimes forget to thank the modern Lewis & Clark teams that look beyond today and push forward toward the opportunities just out of normal view.

We can thank Amazon for teaching us to shop in places all over the world… eBay for building the bridge to distant sales opportunities… Google for delivering information for us without boundary…  PayPal for surmounting the many trust issues between strangers…  And, Facebook for carving the roadway between family and friends…

As the pioneers on the new path of internet gift-giving, we take heart that others have endured the tough times and have prepared much of the needed infrastructure for this journey.  We thank the internet pioneers that have made our journey easier.

We stand ready to blaze the trail for better gift-giving over any distance.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

We are at the leading edge of the online party introduction. Many are asking if something as complex as a traditional party can be transformed into an online application.

THEY ASK:
How do you take a regular group activity and turn it into an online mimic of the real thing?

Further; how do you turn the mimic of a traditional gifting venue into a revenue source for online sales activities?

Let’s look at eBay…

First… Look at what it takes to do a regular off-line sales auction:

The auction requires that many details are completed for a successful sale.
* There is gathering of the items for the sale.
* There is the cataloging and detailing the descriptions of each item.
* There are preparations for storing and then displaying the items for sale.
* There are the bidder lists and the invitations to come for bidding.
* There is the auctioneer who must be scheduled and compensated.
* There are the preparations for the auction ring and the bidding area.
* There are the multiple functions that support the day of the actual sale.
* There is the money exchange between sellers, bidders and the auction house.
* There is the out-bound freight of all the items that are sold.

How could all of these complex traditional activities be translated into an online version of a real auction?

Ask eBay!

Before eBay proved that some very complex tasks could be organized and understood by online bidders and sellers, nobody considered it possible.

Today, do we question if a traditional selling venue, like an auction, could be built and work effectively online?

No… We point to eBay!
Who would have believed in 1995 that the auction niche would become such a powerful force in today’s internet?

Now… Let’s talk about parties…

Let’s look at what it takes to host a party for a group who want to share real gifts:

* There is the scheduling of the date.
* There is the invitation list and the distribution of the invitations.
* There are the gift shopping and wrapping tasks.
* There is organizing and decorating the room for the event.
* There are refreshments and maybe some desert or drinks.
* There might be party favors or prizes that need purchasing.
* There are the party activities to plan and organize.
* There are the welcoming and the other host duties at the event.
* There are introductions; there is crowd control and some small talk.
* There is the gift table to manage.
* There is the clean-up and the thank you notes to send out.

How could all of these complex traditional activities be translated into an online version of a real gift party?

…Get inspiration from eBay… Then proceed to demonstrate that online parties can mimic the same experiences that family and friends enjoy when they gather together to share real gifts.

In 2009 AlbinoPhant is demonstrating what is possible for the gift party niche.
PartyWeDo seeks to leverage the positive experiences of Ebay, Amazon, PayPal, Facebook and others to build a catalog of online party activities to support the gift selling and giving processes.

Moving the traditional party online will take some time to develop, as people learn that it is possible. But eBay has demonstrated that even complex traditional activities can be converted into web success.

There are over 300 million people in the US that purchase or receive gifts several times each year. PartyWeDo is positioned to help many of them buy and pass gifts around in a fun-filled party atmosphere.

Ask eBay if that can be done…

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

Bruce and Sarah Christensen are new Facebook developers, and they have delivered an online version of the white elephant gift exchange or Yankee Swap for families and friends this holiday season.

The white elephant party is called AlbinoPhant, and the Christensen’s have been testing this online game with their grown children for the past 3-years.

“When our youngest got married and left the nest, we started sharing our gifts through playing this game, and we loved the party atmosphere and fun conversations this allowed us” stated Sarah, the mother of five and grand mother of seven.

The AlbinoPhant party is a mimic of the traditional White Elephant gift swaps that are common among social groups during the holidays. The Facebook game provides real shopping markets from Amazon for selecting and purchasing a gift for the event. Players virtually wrap the image of the selected gift and then the party is ready to start.

“The game is just like the real party in many ways. The gifts are opened on the web page, there is gift stealing among the players and all the fun conversation that a group shares in a standard party”, explained Bruce Christensen.

Like a regular gift exchange, the AlbinoPhant party selects players at random to open gifts and then displays them on a common playing page. There is a comment box which allows players to share banter and poke fun at each other during the activity. There is the option to add YouTube videos and other images into the conversation. All of this is accessed by individuals as they play on their computers, from anywhere in the country.

Sarah continued, “Our family is scattered from New Hampshire to California, so this online party saves all of us the travel cost to attend family events, while still allowing real fun and personal connection with each other”.

The AlbinoPhant party is a Facebook application and takes full advantage of the social networking tools available. The host uses Facebook’s network to send the invitations and then the Facebook sharing system allows party conversations to spill out onto the web.

“We built the application to be as close to the traditional party as possible, so that families and friends would feel comfortable with the game. We use trusted brands, like Amazon and PayPal, and when the party is completed gifts are delivered using standard shipping companies”, added Bruce

This online party is a real gift exchange, so players use ecommerce to purchase the presents for the party. Then after the party is finished, these real gifts are sent out to each player’s doorstep. This party breaks new ground for Facebook, where virtual gifts have been the norm, and adds a new partnership between online retailers and social networks.
AlbinoPhant is now available thru the internet for family and friends to share gifts, steal gifts and banter together just like they have done for years, and McMinnville is this white elephant’s delivery room.

The Facebook application link is: http://apps.facebook.com/albinophant/

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists