Posts Tagged ‘Family connections’

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David Danziger with Acxiom suggests that family connections are a hidden marketing treasure. He said “…for marketers to fully capitalize on opportunities they’ll need to avail themselves of the generational and beyond-the-household family linkages that tell the full story of a family’s value”.

He illustrates the hidden value of family connections that bridge distances and generations. Think about the demographics of a family gathering for a minute and you can see the value in these connections. What is interesting is that very few internet applications are targeting family and generational connections effectively.

Let’s explore who would be at a college graduation party:

Twenty something young adults, who have little money and some debt.

Early 50′s Parents, with a household income of $85,000.

Middle-aged aunts and uncles with similar demographics to the parents of the graduate.

Grandparents that are retired and have a combined net worth of 2.5 million.

Friends of the family with various backgrounds and resources.

The graduation party is a focused event that gathers a diverse group of consumers together in one place. We would submit that when a close-knit group gathers to give gifts or to be supportive, it is a perfect time to approach them with a targeted marketing message. Messages from brands during these events create an implied endorsement by the family.

A smart marketer of gifts would love this targeted group, because this family group will also be purchasing for birthdays and holidays during the rest of the year.

One of the great developments of the internet is the expanding opportunities to reach connected people. Marketers who can target connected families will have a powerful tool that could help them for generations to come. Web sites that bring families together in group activities should be able to help brands tell their story with greater influence.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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Apple seems to understand why I would want to see my grand child’s first steps.

They realize that some tools benefit families in ways that some may find hard to understand. This video demonstrates a young mother’s desire to share an important life step with her own mother and her grandfather.

These new tools and the social internet connectivity are providing continued emotional ties and memories between the generations.

Connecting families to build upon great memories and strengthening ties between the generations is a powerful blessing. Technology that provides a forum for this family connectivity is becoming a social necessities for those separated from those that they love.

Thanks to all the new tools that keep the memories spreading….

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

White Elephant Gift Exchange parties or Yankee Swaps are the most popular gift-giving parties during the holidays. Millions gather in family rooms and church cultural halls to share gifts, steal from one another and enjoy the social banter during this group game.

Today, AlbinoPhant launches on Facebook as the online mimic of this traditional favorite for family and friends. AlbinoPhant is a partnership between the computer mouse and a well known white elephant party game. This online game allows family and friends from anywhere in the country to party together without leaving home.

The game application combines the massive audience on social networks with the convenience of online shopping from Amazon, into a party atmosphere. Friends and family share gifts with each other while AlbinoPhant gives them a fun way to pass out the presents.

Unlike other simple game applications on Facebook this party shares real gifts, not the virtual gifts that are so commonplace now. All players purchase a gift from special markets, and they virtually wrap their gift and get ready for the party. When all the players have their gifts purchased and wrapped, the game begins

All of the activities develop and are displayed on a common game-play page in the party. Players will find virtually wrapped gifts in the middle of the party room. They will see a display of the other players who are attending. There is a random player selection system and gift rating buttons. And of course, there is gift opening and gift stealing functions to build upon the fun.

Every good party is full of conversation, so the AlbinoPhant experience includes a comment box that allows many fun enhancement opportunities. In addition to the words that flow into the comment stream, there is the capability to include YouTube videos and images to assist players in creating a multimedia conversation.

The white elephant party ends when all the presents have been opened, stolen, rated and discussed. There are awards presented, and finally each gift is ordered and shipped to each of the player’s by conventional methods. There is no clean-up to do and everyone leaves with some great social memories.

This season you can combine your mouse with AlbinoPhant and bring your friends and family into one big party.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

A spectacular suspension bridge connecting Nevada and Arizona is nearing completion. Construction crews have worked on this bridge for several years and the views of the dam, lake and canyons will be spectacular.

I have worked in construction for many years and have an appreciation of what can be done with concrete, steel and human ingenuity. So you can imaging how impressed I am with this dramatic bridge project…

But, today I received a photo in Facebook that really impressed me… These are my two oldest grand daughters building a memory for me. A dramatic memory, constructed from fuzzy flannel and pink polka-dot material.  A memorable image of a set of silly faces that I cherish.

Someday I might travel from Vegas to the Grand Canyon, and the new bridge at Hoover Dam will save some time and will display great vistas for my drive.  But the picture of the bridge will never hang on my refrigerator as a shrine to marvelous construction, like this costumed duo will, starting tomorrow…

My daughter-in-law’s construction of these cute costumes demonstrates that concrete and steel are not mutually exclusive to strong bridge construction. These kids hamming around, captured and shared in social media, is why the internet can be such a powerful bridge between generations.

Facebook, along with many other powerful web tools, have used great ingenuity to build bridges that span far greater distances than any river canyon.  Just this Halloween, we have used Skype to learn what a grandson in New Hampshire wore for trick or treat, a cell phone image to witness the costumes worn in Utah by two other granddaughters, and Facebook to connect with all the rest.

Before these marvelous bridges of connection were made available, we could only use the slow twisty road of old systems.  It is like a trick of magic how we are transforming our lives with these applications, in so many great ways.

It has given us real treat this Halloween.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists