Posts Tagged ‘Family’

White elephant gifts are encased in value

But the real-world still includes real gift giving as a way of demonstrating love and support among family and friends.  It seems hard to believe that this supportive tradition will ever be replaced with something that is completely free.  Real gifts cost real money. This is even true for the traditional white elephant gift exchange, where everyone provides a gift and everyone takes away a gift.

Flashy $15 white elephant gift

When this special white elephant gift is unwrapped during the party it will instantly be popular. 

TIME TO STEAL…!!!

Other gift exchange game players will see that they can finally clear that pesky traffic (not recommended) on the way to K-Mart for that big sale.

As MamaC, I get to select the white elephant gifts for the online gift parties that family and friends enjoy on AlbinoPhant.  I know that this blue-light flasher will get conversation going in your next white elephant party or at a Yankee Swap.

With this great white elephant gift conversation will head in several directions, including to K-Mart shopping memories or old Cop-show stereotypes.

Have some fun with this flashy gift…

This Special commercial “I know a Place!” should get your toe a tapping…

Marketing agencies like Navigate Boomer Media are suggesting that baby boomer women like “Barbara Baby Boomer” are savvy internet users. These mothers, wives, sisters, daughters and grandmothers balance their nurturing efforts with many other interests. They have found that the internet, smart phones and skype are the tools that allow them to juggle many balls in cyberspace, and still remain close and connected to the family.

She supports on the internet

These boomer trendsetters demonstrate that they can find technical solutions to the things that pull them in many directions.

The real elephant in the room for these busy women is the problem of distance. Her kids are in two different states, with the grandchildren, her parents live several hours away and her siblings are scattered across the country. Travel is expensive and time restricts her desire to be with those she loves for every important life event. She has now turned to the web to assist her in navigating around this elephant in the room and succeeding in her various areas of support.

Regular readers of the AlbinoPhant blog know that we are passionate about the gift-giving support system within families. The baby boomer woman drives a significant portion of the gift market in the US, as she supports a multi-generational network of family and friends. She manages gifts for birthdays, graduations, holidays, weddings, births and much more. She purchases gifts for business clients and office associates and still she struggles with the idea of doing more to make this process more personal and warm.

Barbara Baby Boomer stresses over the emotional choice between actually traveling to the party or just sending a gift through UPS. She knows that traveling drains the pocketbook, but the UPS option raises the level of guilt from missing the event.

AlbinoPhant is a white elephant party that tackles the elephant in the room called distance. The online gift giving application will never be as warm as an actual hug from grandma, but it is still a stronger substitute than a cold UPS delivery.

What other things should be developed to help Barbara get around the elephant in her gift giving processes?

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Are there any other people who are experiencing what Sarah and I are living through? Are there other stories like ours?

Twenty-five years of child-rearing trained us to pay attention to the lives of the five unique personalities placed in our care. We spent our time between watching and participating in the developing story of our children’s lives. We helped write the first few chapters, but now they author their own stories, independently and from a distance.

I must believe that many other moms and dads of grown children are experiencing and struggling with a similar change in roles… From story director to story observer.

There is a feeling of loss at first. Not only of the physical presence and the missing sounds of young voices, but of the missing responsibility that comes with actively directing the story for so many years. There is a realization that the independence that you promoted for so long has turned on you, and left you only to watch what happens next.

It is hard to sit on the sidelines when for so long you have been in the middle of the action.

What can be done?

The answer lies in the realization that watching and participating in the life story of our family doesn’t end at the empty nest. We learn to contribute from a different perspective and find ways to add value to the growing stories being written in other locations.

In our case, it involved building an electronic mimic of our family room, where everyone could join for a few hours of conversation and fun together. This is a place where mom and dad can electronically watch and participate in the story again. An internet family night, if you will. A web-based party like those we hosted in our family room many times before.

Our family game will never take us back in time or fill the house with the sound of childrens laughter… But for a few days during the party, we can enjoy the familiar arguing between our children. We can experience the humor and the cleaver banter of our new “in-law” children, and witness some of the stories that they are all now telling.

For a short period of time, their lives join with ours on the pages of a website, in an activity that promotes telling stories and sharing fun as a family.

As far as I am concerned, that is the great story that we share with you, and we plan to stick with it…

NOTE: I was inspired to write this story from a post that Jim Gilmartin contributed to the Media Post organization concerning the Baby Boomer Generation.

Wednesday, Thursday and Friday of this week I plan to be trampled by 14 little feet…
And, I will enjoy every minute of it!

For more than a year I have been working hard to build an online party application that will demonstrate the value of giving real gifts through social networks. We are still working on many bugs and finishing several projects so that it will perform as it should. I have many tasks that remain on the to-do list….

But this week all of my grandchildren will be in our home, and I plan to just lie on the floor and let them crawl all over me.
I will probably get drooled upon, find spit-up in my hair, and be exposed to a dirty diaper or two… Nevertheless, I have looked forward to these days since last summer, when we found that all of our five children and their families would be in Oregon for Christmas.

Even though I really want people to receive the benefits of giving real gifts online; and I know that I could move the process forward right now,  I will neglect, at least for a while, this start-up venture and fill my time with some of the true gifts in my life…

These little people are the best gifts from our great family relationships. The seven wiggling, giggling little people have become more precious to me than anything that the Amazon/AlbinoPhant market could ever display.

The happy faces and joyous sounds will push aside any frustrations that I might be experiencing with a development team who is moving slower than I want.

The happy trampling will remove from my thoughts the need to market this new niche for the internet.

These youngsters will be the focus of my time commitments for the end of week, so the business will have to wait. My gift to my 7 grandchildren will be TIME… (grandma has a tree full of regular presents for them)

Chris Brogan discussed his time commitment for this holiday period, and I respect his choice to put in some extra effort while the “iron is hot”. But for me, I will turn it all off and just lay down in the middle of the floor and enjoy some of the gifts that my life has given me.

This party application is an out-growth of our family relationships. It had its beginnings in a game that we have used to keep us closer; so in some ways my decision to spend time being trampled is demonstration of the importance of our party.

It has been five years since our last family gathering, so will take this time to bond with those I love and enjoy the trampling of 14 little feet…

Merry Christmas.

The Party Money Tree

Americans find a way to enjoy the company of family and friends during the holidays. They share gifts and the go to parties to be with, and to support each other socially.

But is there any money to be made servicing the party goers? Do Americans spend their money to attend parties?

We and American Express agree that the money is there…

And if a research study by the American Express company is any indication, the party spending is very big.

The December American Express Spending & Saving Tracker 2009 reports that, “In addition to spending money on gifts, consumers also plan to spend money on parties related to Christmas as well as New Year’s Eve. More than to-thirds (69%)  plan to celebrate the holidays with family and friends, and 90% of them plan to make purchases related to festivities.

If this study is correct, then about 207,000,000 people will join in some sort of party with family and friends during the holidays. And further math would suggest that 186 million will spend money for something to bring to the party.

There is a lot of Partying going on! And a bunch of money is being spent as well….

Both brick and mortar and online e-tailers benefit from the sales to these festivity participants.  But the online merchants seem to be smiling the brightest this holiday season.  It is a fact that many retailers make or break their year based upon the sales results between Thanksgiving and New Years.  It appears that parties play a big role in fueling their sales.

This same tracking survey showed that 79% of consumers will use the internet as a tool for holiday shopping, with 45% planning to make a purchase online.

So,  it appears that without the party, the holidays may not be all that fun…  at least financially and socially.

The following is a list of popular parties from a Party Planner site.

All of these events pluck some money from the Party Money Tree…

• Anniversary party
• Bar/bat mitzvah
• Birthday party
• Bon voyage party
• Children’s party



• Cocktail party
• Dinner party
• Engagement party
• Family reunions
• First communion and confirmation party
• Fundraisers
• Graduation party
• Holiday party
• Open-house party
• Retirement party
• Social events for business
• Theme party
• Wedding showers

We were interviewed for an article in the Conversation Agent blog, written by Valeria Maltoni. She asked why we are building an online party application. Here is my quote:

The tradition of supporting family and friends with gifts does not end when distance separates us. Nether does the desire to have a meaningful conversation with those that we love.

Parties are the traditional gathering point for both conversation and gift-giving among those who desire to support each other on special occasions. When distance interrupts this opportunity to gather, we all feel a loss of personal connection.

We are building this online party application as a demonstration that the tools of the modern web can, at least in some measure, replace the actual party experience with a valuable substitute.

Amazon provides a trusted shopping portal for gift purchasing. PayPal allows for secure payment systems. And AlbinoPhant provides a fun way to gather on Facebook to pass out all the gifts.

That is the “Business” side of why… But on the personal side, it is a much more emotional reasoning.

We love our children… and we want to stay involved in supporting them and their children with gifts. We would love to be at every event and milestone in their lives, but we can’t….   And we shouldn’t be.

Just because they have left the nest, we haven’t lost the strong memories of what it was like to host birthday parties and friend stay-overs, or to watch their excited faces on Christmas morning. The memories are great, but we are still craving to add more…

Distance and time have created a void in the conversation and the banter that was an important part of our family life for many years.  The traditional party experience is now a distant memory, and we just want a little of it back…

We know that we are not alone in our desire to share gifts in a better way than just shipping them off with UPS.  We have now found a way to bridge the distance and build a memory or two at the same time.  We can share gifts and great banter in an online party from any computer.

We have proven that it can be done for the past 3-years in our family, and we want others to have the same experience.

We Built it to Share it…

Give it a try and you will see why we did this…

Thanks to Valeria for her great article and the use of the image.

Stacy DeBroff of Mom Central Consulting has just published a study on moms that tells the story of loss, isolation and the deep desire to gather.

The nest empties

Before you decide to rush mother off for psychiatric care, you should read some of the key highlights of the study to find that Mom is very resourceful in solving these issues.

What struck me is that my wife, a 56 year old empty nester, has exhibited many of the same attitudes toward community, networking and her sense of self that her sisters of all ages are experiencing, according to the study.

Stacy reports that; “More than ever, brands should focus on providing Moms with opportunities for connectivity, both online and offline, rather than just information, expertise or coupons”.

The fact that we have the AlbinoPhant online white elephant application is a direct result of my wife’s loneliness as her children started leaving home.  Mothers are so bonded to their children that they naturally feel the loneliness set in when a child leaves the nest.  Mom is torn between the desire to see them independent and also wanting to hold them close.

Stacy’s article is correct that online tools can remove some of the lonely feelings that creep into the space between personal visits.  In addition, the value of these online connections is reciprocal between the generations.  Our three daughters reduce loneliness as they stay connected online to their home, and more particularly to their mother.

The real blessing of these internet tools is that they soften the natural challenges of growing older, and the sting of distance between those we love.  Women, and men for that matter, can use online activities to construct a temporary bridge across the distance, until they can physically be together again.

We agree with the study when it stated; “By facilitating connectivity and community on these platforms, brands can build tremendous and lasting loyalty among their Mom brand enthusiasts.”

What are you seeing brands do to build a lasting loyalty with lonely moms?