Posts Tagged ‘measuring social media’
Note: Updated post; originally appearing in the Party2.0 blog
Like traditional media, social networks will need to prove their value in order to set rates and collect advertising revenue. All media relies on some measurement to demonstrate their strength as an advertising option. Social media producers need to measure user generated volume and user engagement strength to prove their value to brand managers. Algorithms are now being developed that will measure brand mentions and the depth of engagement from user-generated content.
David Berkowitz of Digital Agency 360i suggests a measuring system be created called the Cost Per Social Action (CPSA). … Read the rest »