Posts Tagged ‘Retailing’
Hosting any event requires determination and ingenuity. We appreciate the efforts of a party host who takes the time and energy to pull off a great social experiences.
We really give a tip of our hat to the host who goes the extra mile to make the party memorable for everyone involved. It is amazing how even the small differences can make a huge change in the level of fun and engagement at the party. It is the host’s responsibility to find the “little extra” that will turn the party into a social explosion.
One of the galvanizing aspects of… Read the rest »
White elephant eCommerce on Facebook
There is a growing feeling that Facebook and other social properties will begin to join forces with online retailers to sell real products on their networks.
In fact when Catharine Taylor asked thought leaders to consider what is ahead for 2010, John Dudley, an editor at Hampden-Sydney College suggested that “At least one major retailer will develop an e-commerce Facebook app that will replace its entire “traditional” e-commerce Web site.
What does this really mean?
Can it mean that retailers will just increase their efforts by beefing up their fan page or throwing up some… Read the rest »
Black Friday is behind us and we are awaiting the numbers from the retailers. One thing that is certain, the online gift purchase is the “New Cool” in many households, and I think that I know why…
Sarah and I braved the crowds in one retailer yesterday for just two items. It was an experience that I can add to my been-there-done-that list! After a 3am start with the lines at the store and in the parking lot… I want to be one of the cool-kids who shop online.
That experience is why I agree with the Marketing Charts blog… Read the rest »
We just discovered a great way to share the holidays with your customers, if you are a retailer…. Host a gift swap party at your store…
Caroline Rose-Kerr is the owner of Knit ‘n Knibble, a specialty yarn and knitting store in Tampa, Florida, and she does just that…
Every year she hosts a gift swap party before the holidays. At 6:30pm, after the store is closed, she opens up for a party. She uses her blog, store signs and customer lists to invite people to the event.
Her rules for the party are pretty simple:
Bring a wrapped fiber… Read the rest »