Posts Tagged ‘social network monetization’

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Launching a new business concept is a challenge.

Most people run from this type of struggle, but I am a addicted to the adventure. This pioneering journey is where we discover what we are made of and where ideas move from thought into reality.

In 1995 most auctions were local events where people drove to an auction site to make their bids with several other bidders. Today, thanks to the internet and the forward thinking of eBay, we do much of our bidding from our computers. Auctions are now common virtual experiences, where real items are bid upon and sold to the highest bidder.

In 2010, most of us attend parties down the street or across town. In the future we will have virtual parties, where even the most distant friend can be a part of the fun.

This is the journey that we have chosen for AlbinoPhant and the PartyWeDo online party network.

You can now begin to pass out your gifts using a party on your computer… All because online auctions have shown the way.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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Facebook can add value to the gift giving experience when it is used as the network was intended.

Social networks are built to support and connect individuals who care about each other. The real support comes from giving something that has true value to those who are important to us in real life.

This is why we reject Virtual Gifts as gimmickry!

We see virtual gift purchasing as wasted money with little value as a true support mechanism between friends. Virtual items have become moneymaking gimmicks for developers who profit from our desire to connect and support one another, just like we do in the real world.

We suggest that Facebook can better support families and friends in the gift giving process by promoting ways to share real gifts through the network.

Developers and Facebook can monetize the social conversations and add real value by facilitating the purchasing, distribution and delivery of real gifts.

The following slides visually illustrate why Facebook can add value to real gift giving.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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Facebook, Twitter and Buzz need to help social media make money…

This economy is making one thing abundantly clear…

The web needs money to survive!

And this money must come from some type of sustainable payment system. Free is a great price for consumers, but it fails to pay the bills for a business, even on the internet.

In the last week I have received two emails from the internet CEO’s explaining why they must now charge for a service that was once free. Both listed current economic realities as the reason for making the change.

I am OK with this news, because I accept that everything on the web cannot be free. In addition, I don’t believe that advertising should be called upon to subsidize all of these social networks.

The idea of a free web or some type of payment system is being debated in many internet circles, and particularly as it applies to the traditional news networks. Nielsen just completed some research as to what consumers would actually pay for on the web. The results indicate that consumers are more than willing to let advertisers pay for the free use of news stories, yet they will pay for some things.

The bright spot for those who believe that you get what you pay for, is that the survey found that internet users expect to pay for movies, music, and games. So it appears that we all will pay to be entertained in the internet.

And users spend more time on sites like Facebook to share, videos, images and games; so it appears that Facebook can provide a springboard for this entertainment-paying economy.

The fact that Facebook is already monetizing with advertising and virtual goods from games and other entertainment applications reinforces the survey results… A Free platform, with Paid entertainment venues builds a great partnership.

Online party games are well positioned to be able to find a sustainable monetization structure within these social networks. Parties that offer an opportunity to purchase a real gift will benefit from the proven economy of eCommerce from the likes of Amazon or Ebay.

Time will tell if the public will begin to pay for many of the services provided on the web. But current trends and public opinion point to some great opportunities in a few niches.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

We are at the leading edge of the online party introduction. Many are asking if something as complex as a traditional party can be transformed into an online application.

THEY ASK:
How do you take a regular group activity and turn it into an online mimic of the real thing?

Further; how do you turn the mimic of a traditional gifting venue into a revenue source for online sales activities?

Let’s look at eBay…

First… Look at what it takes to do a regular off-line sales auction:

The auction requires that many details are completed for a successful sale.
* There is gathering of the items for the sale.
* There is the cataloging and detailing the descriptions of each item.
* There are preparations for storing and then displaying the items for sale.
* There are the bidder lists and the invitations to come for bidding.
* There is the auctioneer who must be scheduled and compensated.
* There are the preparations for the auction ring and the bidding area.
* There are the multiple functions that support the day of the actual sale.
* There is the money exchange between sellers, bidders and the auction house.
* There is the out-bound freight of all the items that are sold.

How could all of these complex traditional activities be translated into an online version of a real auction?

Ask eBay!

Before eBay proved that some very complex tasks could be organized and understood by online bidders and sellers, nobody considered it possible.

Today, do we question if a traditional selling venue, like an auction, could be built and work effectively online?

No… We point to eBay!
Who would have believed in 1995 that the auction niche would become such a powerful force in today’s internet?

Now… Let’s talk about parties…

Let’s look at what it takes to host a party for a group who want to share real gifts:

* There is the scheduling of the date.
* There is the invitation list and the distribution of the invitations.
* There are the gift shopping and wrapping tasks.
* There is organizing and decorating the room for the event.
* There are refreshments and maybe some desert or drinks.
* There might be party favors or prizes that need purchasing.
* There are the party activities to plan and organize.
* There are the welcoming and the other host duties at the event.
* There are introductions; there is crowd control and some small talk.
* There is the gift table to manage.
* There is the clean-up and the thank you notes to send out.

How could all of these complex traditional activities be translated into an online version of a real gift party?

…Get inspiration from eBay… Then proceed to demonstrate that online parties can mimic the same experiences that family and friends enjoy when they gather together to share real gifts.

In 2009 AlbinoPhant is demonstrating what is possible for the gift party niche.
PartyWeDo seeks to leverage the positive experiences of Ebay, Amazon, PayPal, Facebook and others to build a catalog of online party activities to support the gift selling and giving processes.

Moving the traditional party online will take some time to develop, as people learn that it is possible. But eBay has demonstrated that even complex traditional activities can be converted into web success.

There are over 300 million people in the US that purchase or receive gifts several times each year. PartyWeDo is positioned to help many of them buy and pass gifts around in a fun-filled party atmosphere.

Ask eBay if that can be done…

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists