Posts Tagged ‘social networks’

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You would think that powerful social media leaders would endorse big group parties. After all, their perspective is based upon socializing with all of the world wide web.

But I found it interesting that one of the biggest names in social networking discussed his Facebook personal account, which he manages just for those he is closest too. I completely understand why Chris Brogan’s family runs on Facebook, in what could be considered a private party.

Chris has many friends within the internet social space, including Facebook. I am grateful for his connection with me in a few of these web networks and our brief discussions on family in the past. I know that he keeps his family close in both life and business.

Keeping our family close is why parties are so important to our culture of social support and love. Family parties are closed events; private and intimate expressions based upon personal deep-rooted connection.

The same individuals who attend a huge gala party at the civic center to improve their social status, crave the private party in the family room to celebrate the important life-events of those whom they love.

Facebook has become just one tool in providing families various levels of communication, from broad to intimate.

Our family has used these internet tools as a way to stay personally connected in a spirit of love and support, no matter the distance.

The massive world of the web has given us back our private party. What about you?

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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Louis Gray shares cutting edge trends he finds on the internet. Today he shared a new feature from Brizzly.com that allows family and friend groups a chance to have private (or public) chats together.

Louis suggests that the result is “a fun free-flowing environment to chat with friends, family and colleagues without fear of the content going public”…

As I read of the features that are a part of the new Picnic system, I am struck by how similar this is to our Banter Box on the AlbinoPhant game play page.

From the Brizzly site:
“You can do what you’ve been doing on other social networks – sharing links, posting photos & videos, making jokes, having conversations – but with specific groups of people”. “You can also upload photos from your computer and take photos with your computer’s webcam. Link to a video from YouTube or Vimeo and we’ll embed it so it’s playable right inside the picnic”.

Brizzly’s Picnic and AlbinoPhant’s “Banter Box” have the same features that add to the conversation between close family and friends.

The online party process in AlbinoPhant and the Brizzly chat system approach groups from different directions. Brizzly is a reader that works with Twitter and Facebook. AlbinoPhant and other PartyWeDo events are gift distribution parties that use the banter and sharing features to enhance the gift giving experience for the group. Both systems enhance the networking potential of a specific group. Each service adds to the fun free-flowing chat that develops when people of a like mind get together.

We take our hat off to Brizzly for joining the party!

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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Mashable shared a video and some details concerning the state of the internet.

Jesse Thomas created this video to demonstrate how big the internet is becoming….

This is one big party and it is great to be involved!

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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The success of Facebook is rooted in the conversational flow between friends and family. This network has become a mimic of many of our traditional human interactions and is now exploring ideas beyond just talk.

There is a movement afoot to move some commercialization onto this conversational superhighway, and the jury is still out whether it will add to the experience or create a road littered with potholes.

In a recent discussion on the merits of e-commerce stores on the Facebook highway, Shiv Singh, vice president and global social media lead at Razorfish. suggested that, “e-commerce activities should be presented in ways that don’t intrude on the conversational flow of Facebook.”

We agree with Mr. Singh that a social superhighway cluttered with billboards and shopping malls will disrupt the flow. But we believe there is value in providing e-commerce real estate when it enhances the personal interaction and makes the conversation grow.

The discussion focused on a coffee merchandiser who is moving an e-commerce operation onto a Facebook page. Michael Straus, spokesman for the coffee company suggested that they were “looking to integrate its social media strategy with e-commerce”.

It could be augured that coffee shops are a regular landmark along any highway and are also recognized conversational hubs. So coffee shops might be a good idea for Facebook users.

But what other retail shops would make the social road more enjoyable?

Another thought leader was concerned with the idea of selling stuff on Facebook. Mike Lazerow, CEO of Buddy Media said, “People aren’t using Facebook right now to buy stuff”. “They use it to talk to friends, see pictures, play games, learn about new products, connect with companies and products that they love.” He suggested that this mindset might eventually change as shopping opportunities become part of the typical Facebook experience.

Direct selling on Facebook is very new, but so far, most agree that the key is to make the activity a part of the conversational format that attracts users to the experience.

We support Mr. Lazerow’s contention that friends, pictures and games are the conversational resources that currently fuel the Facebook engine. We understand that any e-commerce application should be a good fit for the road, or should stay off the highway.

We suggest that gift shops are a good fit and will be common on the social networks in the near future. These e-commerce stores will be stocked games and group activities that will allow real gifts to become a part of the conversation and the support among family and friends.

In that day, the Facebook experience will include established online gift merchants who support the birthdays, weddings, baby births and holidays that are shared by every conversationalist on the road.

The social highways will be full of large motor homes filled with groups enjoying a fun game and some real gifts that they picked up at the roadside gift store.

How do you see e-commerce merging onto Facebook?

Thanks to enchantedhighway.net for the image. (you should visit this place and see the huge metal sculptures)

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

Black Friday is behind us and we are awaiting the numbers from the retailers. One thing that is certain, the online gift purchase is the “New Cool” in many households, and I think that I know why…

Sarah and I braved the crowds in one retailer yesterday for just two items. It was an experience that I can add to my been-there-done-that list! After a 3am start with the lines at the store and in the parking lot… I want to be one of the cool-kids who shop online.

That experience is why I agree with the Marketing Charts blog survey; that online gift shopping is cool.

The survey reports that “85% of web-shoppers say that the primary reason for shopping online is still time savings.” In fact, “last year was the first year that the web surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts.”

As the gift purchasing public continues to shift toward the convenience and variety of the ecommerce world, the social networks will play a larger roll. Combining the “Cool” of the networks, like Facebook and Twitter with the trend of online shopping, should create great retail opportunities in the future.

The marketing study found that “social networking sites will influence shopping behavior for 37% of online shoppers vs. 24% last year.” These numbers would indicate that by adding the friend to friend influence of social networks and hot-links out to retailers, the cool-crowd of online shoppers will continue to expand.

As the trend toward online gift purchasing grows, so does the list of gift-selling facilitators. Entrepreneurs are building applications that allow social networking friends to influence others into the online buying experience. A growing group of links between Amazon, Facebook and PayPal are allowing developers to facilitate these purchasing interactions between friends.

The new mimics of traditional off-line activities like gift parties are providing ways for the network of friends to make shopping online even more fun.

So in 2009 the cool kids are moving the rest of us toward the convenience of online gift shopping. Combine this pressure, with the growing number of businesses that want to assist us to make the move, and 2010 looks hot for online gift sales.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists