Is there any money in Parties?

Posted by PartyWeDo on Saturday, December 19, 2009

Americans find a way to enjoy the company of family and friends during the holidays. They share gifts and the go to parties to be with, and to support each other socially.
But is there any money to be made servicing the party goers? Do Americans spend their money to attend parties?
We and American Express agree that the money is there…
And if a research study by the American Express company is any indication, the party spending is very big.
The December American Express Spending & Saving Tracker 2009 reports that, “In addition to spending money on gifts, consumers… Read the rest »

Exchanging Trendy for Traditional Gift Exchanges

Posted by PartyWeDo on Tuesday, November 24, 2009

One of the results of a changing economy is what the new austerity has wrought upon the American public. It seems that the trendy “go-go-consumption” trends have turned on a dime and now traditional priorities are winning the day. This is especially true when we discuss the holiday season this year.
A recently released study by Sears, and reported in Marketing Daily suggests that; “Some 90% of those it surveyed say that because of the challenging economy, they are more focused on celebrating family traditions.”

Other studies are suggesting that more than 75% of Americans are realizing that connecting with… Read the rest »