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Social networks are very engaging walkways through today’s web experience.
The question we continue to ask is: How much more engagement could you yield when you add extra FUN along the way? Would people stay longer or return more often, if a smile came to their face during each visit?
We like to think that transforming a social site into a fun party game, would increase engagement. This is the reason that we are sharing a holiday party that revolves around fun this season.
Volkswagen is also helping us prove this point with a project they have titled the Fun… Read the rest »
The kitchen has always been the gathering spot for friendly and relaxed conversations. You would think that the living room would be the spot for the gathering, but friends generally end up in the kitchen to be closer to the host.
Kaila Colbin wrote an insightful piece for media post this week where she allegorizes that the social web is like these two rooms of a home.
She suggests that a party setting finds friends gravitating to the kitchen rather than the living room.
She also suggests, and we agree, that web interactions are more efficient and effective when we… Read the rest »