Posts Tagged ‘UPS’

Our goal is to make gift giving more fun for everyone.

In most cases, a major component of the giving process is the delivery of the gift. When distance is involved, the delivery must be turned over to someone else, like UPS. The sad truth is that this delivery process really isn’t very fun for ether you or your gift recipient.

I found it odd that an article in Associated Content listed some UPS 100-year facts as “Fun”.

It is interesting that what started in a garage in Seattle with $100 dollars has grown to be the world’s largest shipping company with over 500,000 employees… But not really that much fun.

Even though an average driver makes $75,000 a year to deliver your packages, you still don’t really get any more fun than you would from watching paint dry. It is hard to categorize the UPS delivery process as fun.

In fact package delivery can be somewhat of a hassle when you consider all of the preparation of the package. I quote Susan, a contributor to the All The Way DHL blog: “Shipping gifts or packages of any kind is just not that much fun. And you have to pay for the privilege”!

Maybe these packaging hassles are the reason that so many gifts are purchased and delivered from online retailers. E-Commerce does take away the hassle of self-packaging, leaving more time to find some fun, somewhere.

Vincent van Wylick with Tech IT likes the convenience of package delivery, but had a tirade on the time that he wastes waiting for the doorbell to ring from the UPS driver.

So if the packing of the box and the waiting for the delivery are low on fun, how can we associate package delivery with FUN? We suggest that it is so important that fun be a part of gift giving that we can’t allow the delivery process to be this dull…

We are a country of bright and creative people, so we mustn’t let gift delivery continue to this low on the fun meter.

What would you do to fix this problem?

While you are thinking about how to make gift delivery more fun, here is an interesting video on the UPS distribution process…

Thanks to Smiley Balloons for the great balloon picture!

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

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UPS delivers over 5 billion packages a year….FedEx adds a bit over a billion per year and the U.S. Postal Service employs almost as many people as WalMart, to deliver packages.

The actual number of packages moved by these parcel delivery giants and their smaller cousins is probably in the 6-Billion packages a year range.

Parcel delivery services have been the fastest-growing transportation segment in the United States over the past two decades. This market has more than doubled its share of the nation’s transportation budget since 1980 and now carries at least 10% of each day’s gross domestic product in the United States.

The package delivery business may be huge and growing, but it is still dull and unimaginative!

A recent paper distributed by the Association for Postal Commerce revealed that there are two main uses for package delivery in the US:

Business to Business and Business to Consumer.

From the APC study, we find that Business to Business (B2B) represents 83% of all Overnight Parcel Deliveries and 68% of all Ground Parcel Deliveries. It is OK for these deliveries to be dull, because efficient and speed trump emotion in this delivery category.

The Business to Consumer (B2C) numbers are a bit different, with Overnight at 17% and Ground at 32%. These packages move from a business that has a more consumer-centered mind-set. Emotion is the rule of the day in retail, and many of these deliveries were initiated by individuals to meet their personal needs, or as a gift for someone else. The B2C shipment involves people who are personally invested in a good delivery result. Good results are especially critical in the delivery of a gift.

To prove the personal emotional tie to the B2C delivery category… Just miss the delivery date of a customer’s gift for a grandson’s birthday, and then watch how the customer service line lights-up!

The B2C parcel delivery category represents what Amazon, Overstock or Target and WalMart do with their products when they ship. Before shipment, these retailers do everything possible to keep the customers engaged, so that they will return to purchase from them often.

So, if they are working very hard to keep each customer happily involved during most of the purchasing process, why do they allow the final part of the delivery process to be so uneventful? Answer: they haven’t thought imaginatively…

The solution to continued engagement during the shipping process is to provide memorable experiences ahead of the actual delivery at the doorstep. You know… Something fun between the time of purchase and the time that the UPS guy arrives.

EXAMPLE:
Let’s assume that Grandma purchased a Lego Batman set for her grandson, and that Amazon had a plan to keep everyone engaged beyond just the point of purchase.

Now let’s pretend that Amazon/Grandma sent a email note to the grandson, via his parents, suggesting that Batman was coming to visit his house very soon. Do you think that the grandson would become engaged in the process of delivery? Curiosity is a powerful emotion.

Then two days later, another email is sent to the parents, suggesting that they print off an attached note from “Batman” informing their son how special he is and how much his grandmother talks about him and loves him. The boy is engaged, the parents are participating, grandma is involved, and the delivery is anticipated. When the UPS guy arrives and the box is opened, all the memories of the experience flood in…

Imagine if Batman followed-up with a message a few days later saying: “I hope that you enjoy your new Lego set, Love Grandma and Batman”

Emotional ties and lasting memories among family and friends can be enhanced, even in a the middle of a process that is usually dull and unimaginative.

What would you do to make Business to Consumer parcel delivery more fun?

Our family uses an online gift exchange party that is modeled after the traditional white elephant gift exchange. We have found that we are more connected and engaged in the gift giving process, even from a distance.

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists

White elephant eCommerce on Facebook

There is a growing feeling that Facebook and other social properties will begin to join forces with online retailers to sell real products on their networks.
In fact when Catharine Taylor asked thought leaders to consider what is ahead for 2010, John Dudley, an editor at Hampden-Sydney College suggested that “At least one major retailer will develop an e-commerce Facebook app that will replace its entire “traditional” e-commerce Web site.

What does this really mean?
Can it mean that retailers will just increase their efforts by beefing up their fan page or throwing up some additional advertising on the walls?

No.. Mr Dudley is suggesting that e-commerce will move an actual sales channel into Facebook. This effort would require that a retailer build a storefront on the Facebook super highway. With a social network based store, users could stop and shop without leaving the Facebook system. They could use their regular profile, their recognized PayPal account and have UPS deliver the goods to their door. They would find shopping and sharing with distant family and friends a seamless experience.

What type of retailer would take that risk?
We suggest that gift merchants are the perfect group for the move toward an e-commerce/Facebook partnership, and here is why:

* Gift giving among family and friends sends about $115 Billion dollars into cash registers every year, in just the US alone.

* The concept of sharing gifts (virtual, at least) in Facebook is not a new concept, so selling real gifts through this space is not a giant leap.

* Facebook users have demonstrated that they want to stay connected and supportive to even the most distant contacts.

* Established affiliate sales systems provide the framework to track and administer the sales efforts.

Adding to this concept of e-commerce on social networks, a year end discussion on advertising trends suggest that; “Social media will provide a new sales channel for establishing product awareness and commercializing brands to better support traditional advertising or text-based ads”.
The keyword in this statement is the mention of a new sales channel, supported by advertising and other internet based tools. The integration of retail sales and online tools will provide the wise e-commerce pioneers with a head start into this emerging opportunity.

Which e-commerce retailer could take advantage of this emerging trend?
Amazon should be on the list, and so should Ebay. But Wal-Mart or Target could make a big move with this effort as well. Then there is Buy.com, Overstock.com and other 2nd tier online retailers, who might be looking for some differentiation from the big dogs in e-commerce.

It might be interesting to explore the possibility that an e-commerce retailer could use an engaging Facebook application to assist in gathering family and friends together to purchase gifts and share with each other.

We really like this idea…!!!

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PartyWeDo
The AlbinoPhant Creators
Your Party 2.0 Specialists