Posts Tagged ‘volkswagen fun theory’
FUN is the new Cool
From Volkswagen to Venture Hacks, FUN is becoming very cool and so is fun white elephant gift giving!
The people at VW have started an initiative to demonstrate that; “fun is the easiest way to change people’s behavior for the better”. Also, the people at Venture Hacks are suggesting that start-ups could use the science of games to make starting a business more FUN.
There are now presentations and commentaries on how the psychology of game play will create more FUN.
WE LOVE ALL THIS FUN…. It is now Cool to be FUN!
(we… Read the rest »
Social networks are very engaging walkways through today’s web experience.
The question we continue to ask is: How much more engagement could you yield when you add extra FUN along the way? Would people stay longer or return more often, if a smile came to their face during each visit?
We like to think that transforming a social site into a fun party game, would increase engagement. This is the reason that we are sharing a holiday party that revolves around fun this season.
Volkswagen is also helping us prove this point with a project they have titled the Fun… Read the rest »