I got a tip from Itamar Kestenbaum, a social media expert, that Twitter was being used to send real gifts between users.
Mashable ran the story of five Twitter applications that provide ways to share real gifts through network connections.
As I looked over the report, I was struck with the very limited gift selections. We would hope that selections might increase over time, or maybe the author was just looking at a sampling of the gift offers and they really do have more items on the shelves.
To illustrate what I am saying, here are some of the quotes from the article, where a product was mentioned:
“Love Hearts and strawberry lip gloss the current most popular items…”
“…if you’re looking to send a Twitter contact a Whoopee cushion, or a badge that reads “boob inspector” then this is your new go-to place”.
“…with books and movies catering to any get-well soon scenario, flowers and food great for thank yous, and comedy tees”.
“…mostly cookies and a few geek-themed phone cases and jewelry”.
“…as well as some sexy underwear”.
As I examined these sites, I found them to be mostly a way around getting the delivery address directly from the user.
Whatever the case, we appreciate the trend toward actual gift commerce coming from social networks. We know that Facebook, Twitter and other networks can facilitate the sharing of real items and will eventually be the go-to locations for gift giving.
We are happy to be involved in the leading edge of this emerging market.